Ford Motor Company has added an extra US$500 to $1000 in rebates on F-series pick-up trucks on sale in the US.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The boosted incentives means total discounts on the vehicles are now between $4,000 and $4,500 as the firm aims to shift 900,000 F-series vehicles in 2006, the BBC News website said.


Ford US did not immediately return calls seeking comment today (26 July).

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact