The oddest-looking, and most bizarrely named cars at the Detroit show this week are three tiny, toy-like concepts, the handiwork of Chinese auto designer Li Guangming.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


But while we’re unlikely to be driving around in a Tang Hua Book of Songs, Piece of Cloud or a Detroit Fish, there are several points to the exercise, Li believes.


He wants to create a unique Chinese design language – and these rounded little cars are a starting point.


“There will be no Chinese national cars of significance if the Chinese spirit is absent from their design,” he said.


Li’s dream is to create an iconic car for China that would be comparable to the Ford Model T in early 20th century America, or the VW Beetle in post-war Germany. He’s clearly a fan of the Beetle, and believes a “rounded, friendly” look is indicative of Chinese culture. While his concepts take this to extremes, you can see his point.


Furthermore, the three concepts – and others produced by Li’s Beijing-based consultancy – are all electric cars. He believes it is vital that China explores alternative energy sources.


“If China and India burned [petrol] at the same rate as the US, they would consume four times the fuel reserves of the entire planet. The future must point to the EV field – that’s one of the reasons why I’m exhibiting here at Detroit,” he said.


The Detroit Fish –so named because it is amphibious, and has been specially designed for the show – has a 3.5kW electric motor and lithium ion battery pack, giving a range of 150km (about 90 miles) and a top speed of 45kmh (about 25mph).


Li believes these small cars can have uses in “tourist spots, large communities, university campuses and small towns”.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact