General Motors has announced that Joel Ewanick has been appointed vice president, US Marketing, effective May 24.  Ewanick, 49, will report to Mark Reuss, president, GM North America.

Ewanick succeeds Susan Docherty, 47. Docherty, formerly GM’s VP vice president of US sales and marketing, was assigned the US marketing job during a major sales and marketing management reshuffle in March.

GM said that Docherty’s ‘new position at GM will be announced soon’.

“Susan has been deeply involved in GM’s sales and marketing initiatives for many years,” Mark Reuss said.  “With her drive and focus, she has laid the groundwork for solid plans and rejuvenated our agency relationships, placing us in good stead for the future. We look forward to her contribution across the business moving forward.”

“Joel is highly regarded in industry and marketing circles and his track record speaks for itself,” said Reuss.  “We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time.”

As the single point for marketing, Ewanick will have responsibility for improving the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.

Most recently, he was vice president of marketing, chief marketing officer for Nissan North America.  Before joining Nissan in March, Ewanick served as vice president of marketing for Hyundai Motor America.

See also: US: Whitacre shakes up GM sales and marketing operations