Online taxi service firm Uber has reportedly submitted a US$3bn bid for Nokia’s map business HERE, according to media reports.
The New York Times reported Uber is competing against a consortium of carmakers, including BMW, Audi and Daimler, to buy the Google Maps competitor.
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Reports say the German automakers are teaming up with the Chinese search engine Baidu on the offer.
Analysts say that high definition mapping is important to emerging connected car services as well as future autonomous driving systems. HERE’s high-quality maps offer higher definition than Google Maps and could enable automakers to offer more premium services, too.
The competition too acquire HERE is therefore being seen as part of the emerging powerplay in the connected car space that is being eyed by the auto industry, telecommunications firms and personal connectivity giants such as Apple and Google.
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