Chrysler Group has restructured its US sales organisation that, it said, would result in a sharper focus on two distinct sides of the sales business, and also appointed a new head of product strategy.

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Steven Landry becomes vice president – sales and field operations, and Michael Manley takes added responsibility as vice president – sales strategy and dealer operations. Both will report to Joe Eberhardt, executive vice president – global sales, marketing and service.


A replacement for Landry as president and chief executive officer – DaimlerChrysler Canada, will be announced in the near future. Landry will continue as chairman of DC Canada.


Gary Dilts, senior vice president – US sales, and Raymond Fisher, vice president – sales, service & parts operations, will retire. The changes are from effective 1 July.


“Going forward, the new organizational setup will provide a clear focus on two distinct areas,” said Eberhardt. “The running of the day-to-day operations, and the development of strategies to provide the optimal support to the field organisation itself.”

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Landry, 47, is a 24-year Chrysler Group veteran with experience in a succession of sales and marketing activities in the US, Canada and Europe.


The company has also named David Buckingham, currently senior manager – DC Canada eastern business centre operations a new vice president – sales, for DC Canada, reporting to the president and CEO.


Manley had been vice president – dealer operations.
Roger Monforton becomes vice president – product strategy, reporting to chief operating officer Eric Ridenour.


Monforton, 51, is a veteran of program management and product planning at DaimlerChrysler. He joined DaimlerChrysler in 1986 after previous experience with American Motors Corporation and American Sunroof.


He will be responsible for overall product strategy planning processes.