Newly-privatised Chrysler is building on recently-announced new executive appointments and future product plans with the announcement it will expand its US market certified pre-owned vehicle (CPOV) programme eligibility to all qualifying dealers there. Previously, its was limited only to so called ‘Five Star’ dealers.
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US sales chief Darryl Jackson said: “Opening the programme to all of our dealers is a win-win situation; in which dealers can introduce certified shoppers to the best assortment of pre-owned… vehicles available.”
Chrysler launched the programme as a Five Star Dealer exclusive in the spring of 2002 and claims its brand is the fastest growing in the certified-used segment.
Marking 14 consecutive years of industry growth, certified pre-owned vehicle industry sales figures to 31 December 2007 were up 2% year-to-date, according to Autodata. Chrysler’s own sales were up 5%, the sixth consecutive year the CPOV brand sales growth rate has more than doubled the industry segment.
“Given the considerable success [our] initiative has enjoyed already, we have high expectations for continued growth as we expand eligibility to more dealers this year,” Jackson said.
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By GlobalDataMarketed as ‘Brand Spankin’ Used’ the Chrysler certified used vehicles sold only through dealerships that have had a comprehensive validation of the dealership’s facilities, operational processes, salesperson and technician training accreditation.
For certification under the Chrysler programme, a vehicle must be a 2003 to 2008 model used vehicle with less than 65,000 miles and pass a stringent 125-point mechanical, safety and condition standard inspection. Vehicles are then sold with an eight-year/80,000-mile powertrain limited warranty, 24-hour, 365-day full roadside assistance with a $35 per day rental car allowance and a three-month or 3,000-mile ‘Maximum Care’ warranty that supplements any remaining three-year factory new vehicle warranty.
Chrysler Financial offers special financing programmes for qualified CPOV buyers, and along with the Carfax Vehicle History Report, a Carfax limited buyback guarantee is also offered.
