Chrysler has rolled out an offer similar to several available here in the UK at present: doubling the US government’s $US4,500 ‘cash for clunkers’ offer to $9,000.

“Everyone shopping for a new car or truck qualifies for an incentive of up to $4,500 – even if they don’t have a vehicle that qualifies under the US government’s programme,” said sales chief Steven Beahm. “This incentive is great in that it’s easy to understand and available to everyone.”

The offer started today and there is a 0% financing for 72 months (through GMAC Financial Services) alternative. The deals apply to most 2009 model vehicles until 31 August.

Today was also the start of the US government’s officially titled Car Allowance Rebate Systems (CARS) programme which offers a government credit of either $3,500 or $4,500 for trading in an inefficient vehicle  no more than 25 years old for the purchase of a new vehicle. The amount of the credit is determined based on the fuel economy improvement between the trade-in vehicle and the new vehicle purchased.