The Chevrolet Camaro concept was undoubtedly one of the stars of the Detroit show this week, but it could have looked very different.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


GM’s vice-chairman of global product development, Bob Lutz, admitted the retro-styled 2+2 had been back to the drawing board after the original finished version had been seen by one highly influential viewer.


“We felt good about it but we didn’t feel great about it. Sometimes it needs someone else to look at it,” said Lutz.


“Rick Wagoner [GM’s chairman and CEO] said ‘that looks just like the old one and why would we want to do that? Let’s get some modern flair into it so we’re not repeating the past.’


“Ed Welburn [GM’s vice-president global design] had been working with one group of designers so he put a second team on to it. And right away, the moment there was competition, things started to get a little more exciting.


“We have gone with a compendium of the two teams’ work, that has the best elements of both cars.”


Richard Yarrow

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact