Early sales data shows that Ford’s new aluminium-intensive F-150 is a big success with customers who are choosing high-specification models and so driving up transaction prices.
Doug Scott, Ford truck marketing manager, said that in February, 73% of F-150 sales were the top three specification models compared with closer to 30% for 2014 models.
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Ford claims to have started the trend of offering trucks in high-end trim levels. Some 10 years ago the average F-150 transaction price was about US$26,000, now prices can exceed US$60,000.
The 2015 F-150 is assembled at Ford’s Dearborn truck plant while its Kansas City facility begins output today. Combined, Kansas and Dearborn production will be around 700,000 units a year.
See also: US: Ford starts F-150 truck production at Kansas City plant
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