One time GM media operations director Jon Brancheau has been named vice president, marketing, Nissan Division for Nissan North America .

Most recently Brancheau was director, global Infiniti marketing communications and media where he was responsible for the development and execution of Infiniti’s marketing communications, brand management and strategy on a global scale.

In his new role, Brancheau will lead the Nissan brand’s marketing activities in the US, including marketing communications, C&I, pricing and product management.

“Jon Brancheau’s work at Infiniti has demonstrated that he can effectively lead a marketing organisation through a critical launch cycle,” said Brian Carolin, senior vice president, sales & marketing – Nissan North America. “In addition to managing the development of Infiniti creative for all markets worldwide, Jon was also the key architect for the Infiniti G and M global marketing plans which today are resulting in great success for that brand.”

He joined Nissan in 2008 from General Motors . Brancheau’s career at GM began in 1984 with GM’s Cadillac division.

“I’m excited to lead Nissan’s marketing team as we have the opportunity for sustainable and predictable growth based on the strength of our product,” said Brancheau. “With the launch of the zero-emission Nissan Leaf we have the opportunity to positively impact consumers’ lives and the perception of the Nissan brand.”