BMW and Uber have partnered to offer Uber users the opportunity to experience the new BMW 7 Series through exclusive on-demand test drives or chauffeured ride experiences ahead of the vehicle's US retail launch on 24 October.
"With our new 7 Series being the most innovative vehicle in its class, it's only fitting that we partnered with Uber to offer a unique and exciting way to experience our flagship model prior to retail launch," said Jason Chan, 6 & 7 Series product manager for BMW of North America.
"We couldn't think of a better way to celebrate the launch of the BMW 7 Series than by offering Uber riders the unique chance to upgrade their ride and are thrilled to partner with BMW on this first-of-a-kind experience," said Amy Hoffman, head of business development and experiential marketing at Uber.
As the brand's flagship sedan, the BMW 7 Series is the pinnacle of cutting-edge automotive technology and the future in automotive luxury. The 2016 BMW 7 Series sets a new benchmark in lightweight design, driving dynamics, comfort, intelligent connectivity and intuitive operation. The TwinPower Turbo engine offers an exhilarating driving experience, going from 0-60mph in just 4.3 seconds. The BMW 7 Series has a starting MSRP of US$82,295 (including Destination and Handling).