Volvo in the UK has unveiled plans to give its UK dealers a new look that stresses the company’s Scandinavian heritage. The appearance shares much with the simple and solid elegance and clean lines associated with Swedish interiors, furniture designer and retailer IKEA.
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Two UK dealerships first to install new-look: Edinburgh, Basingstoke
Volvo says that it is introducing the new interior design and feel for its showrooms to reflect its Swedish style. Introducing the new-look to all Volvo dealers around the world is a global task expected to take up to four years, but two of the first dealers are in the UK – in Edinburgh and Basingstoke.
The company claims that the new interior design builds on the ‘design language’ presented on Volvo stands at international motor shows to give a fresh, modern approach that emphasises Volvo’s Scandinavian heritage, style and brand values.
But Volvo says the new design is more than just a new-look: “It’s been created to enhance the experience and service our customers receive,” said Nick Connor, network and ownership director at Volvo Car UK. “It projects our premium brand status in a uniquely Volvo way, and builds on the latest designs introduced in our cars,” he added.
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By GlobalData
