The organisers of this summer’s British International Motor Show have announced that 472,300 people visited the London-based event – a 14% increase on the 415,000 who visited in 2006.
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The organisers said the growth in attendance ‘reaffirms the event’s position as a must-see Show in the international motoring calendar’.
The London Motor Show hosted 23 global debuts, a total of 600 cars and 60 vehicle manufacturers.
“The success of this year’s Motor Show can be attributed not only to the quality of the global debuts and the support of such a fantastic collection of motor manufacturers, but also to the wide range of interactive attractions and family-friendly features,” said Kirsty Perkinson, Marketing Director for the Show.
The organisers said that feedback from exhibiting car brands has been extremely positive.
“Following our decision to hold the Vauxhall Insignia world debut in London, GM’s Motor Show experience was excellent from beginning to end,” commented Denis Chick, Director, Communications, GMUK and Ireland. “The number of people showing interest in all of the GM brands exceeded our expectations, from families and business car drivers drawn to the all-new Insignia, to supercar fans drooling over the new Corvette ZR1 and Chevy Camaro.”
Similar growth in interest was seen by Honda, who generated 17 per cent more leads than at the Show in 2006 as well as taking 30 per cent more test drive bookings. Peugeot increased their customer contacts by a third over 2006. Niche brands also reported resounding success, with Norwegian electric car manufacturer Think realising an eight-fold increase in prospective UK buyers following the show.
The Motor Show Music Festival saw performances from world-famous acts including Alice Cooper, Blondie and Status Quo, with Meat Loaf closing the Festival on the final night.
Preparations for the next British International Motor Show in 2010 are already under way.
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