Toyota GB says it has achieved 95% of its recall target in just three months following highly publicised accelerator issues.
The 95% equates to around 170,000 Toyota vehicles in the UK, although the manufacturer points out since its unilateral action, some 45 other recalls by other automakers were initiated.
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“Due to the media impact, non-Toyota customer considerations dropped but in June we saw that come back very strongly,” Toyota GB managing director Miguel Fonseca told just-auto.
“We now have the same level of considerations as pre-recall. We have tackled the issue and have achieved 95% implementation – we take our responsibility very seriously.”
Fonseca added the impact in the UK of Toyota’s new advertising campaign – “My Toyota, Your Toyota,” was still being evaluated and will run until the end of next month.
“It [the campaign] is going extremely well – we are measuring the metrics,” he said.
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By GlobalDataThe Toyota managing director added every customer involved in the recall had been contracted four times by letter, while dealers had also followed up individual customers.
