The British International Motor Show (BIMS) 2000 in Birmingham could be something of a let down to the 700,000 visitors expected to attend. BMW‘s launch of the new mini was originally planned for “Brum”, but took place instead earlier this month at the Paris show, leaving a big gap in UK events. And Rover’s decision not to take a stand at the prestigious event on its home ground is poor judgement on its part. These are the opinions of leading automotive knowledge-provider, www.just-auto.com.
David Leggett, managing editor of just-auto.com says: “The long-awaited launch of the new mini was to be a highlight of this year’s International Motor Show in Birmingham. Although it is now built by a German car-maker and its engines come from Brazil, it is a great disappointment that the re-launch of this icon of the ’60s was not in the country where it originated. With regard to Rover’s “no-show”, we believe that it would have been politic for the company to have had a presence at Birmingham, which would have shown local people that it has confidence both in its products and the market.”
David Leggett will be at the British International Motor Show on Tues 17 October. With fifteen year’s experience in the automotive industry, including a position as director of automotive forecasting at The Economist Intelligence Unit and senior economist with The Society of Motor Manufacturers and Traders, he is an interesting and expert voice on the motor industry.
If you would like further comment from him, please contact:
Mobile tel: 07932 520935
Tel: 020 7236 0962
Notes to editors:
www.just-auto.com is the premier online portal for automotive industry professionals worldwide. Targeted specifically at industry and business professionals the site provides a single point of reference for independent automotive industry information.