A vehicle design student has used a 3D visualisation system to win this year’s ‘Best Overall Concept Car’ at the Royal College of Art’s (RCA) Automotive Design Show.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Jonathan Punter is a student on the RCA’s Masters (MA) Vehicle Design course designed a concept vehicle for his final year project. His brief focused on designing a family car of the future with an interior optimised for social interaction between family members and combing functionality with design in order to create a stunning and realistic end result.


Punter, a Bentley Motors-sponsored student, took four months to perfect the design of his concept car entry which was modeled using Autodesk‘s Maya and rendered using ARTVPS technology RenderDrive.


Punter said: “The aesthetics of my design were based around the idea of natural systems. The resulting vehicle is meant to represent the way a flower reacts to environmental conditions. I included seats in the vehicle which rotate to facilitate a family environment and which also maximise an individual’s personal space. Child mobility was also considered with the incorporation of seats that can be removed and used independently of the car.”


In order to optimise the demonstration of his design, Punter chose animation. Without access to the technology required to render and animate, he approached Bentley for assistance. With additional support from ARTVPS, the team was able to render around 1,000 frames in less than two weeks and add a further dimension to the student’s entry.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Richard Stevens, Bentley exterior designer, said: “Having worked with Punter during his placement, it was great that he approached us to help with his end of year show. The ideas and design of the car were completely down to him, we just helped him add some extra magic to his entry. We’re over the moon that he went on to win what is a truly deserved award.”