Skoda enjoyed a strong month in European sales in November according to European sales data released by JATO which provides manufacturer and model-level detail.

JATO said that within the monthly top 10 brands, Skoda posted the largest monthly increase of 19.1%, as well as growth of 2.4% for the year-to-date. Both the Octavia and Rapid have performed well since their introduction and continue to increase sales volumes, JATO said. Volkswagen continues to dominate the top 10 with a clear advantage over the next closest brand.

Top 10 Brands
Make Nov_13 Nov_12 % Change Nov Nov YtD_13 Nov YtD_12 % Change YtD
VOLKSWAGEN 133179 130636 1.90% 1432056 1513228 -5.40%
FORD 71012 72534 -2.10% 856847 897854 -4.60%
RENAULT 66369 63890 3.90% 734237 759517 -3.30%
OPEL/VAUXHALL 63452 65220 -2.70% 759901 783807 -3.00%
PEUGEOT 58528 57340 2.10% 687053 745076 -7.80%
AUDI 55058 56368 -2.30% 648646 665851 -2.60%
BMW 50965 54736 -6.90% 589476 587813 0.30%
MERCEDES 49453 50567 -2.20% 578929 553417 4.60%
CITROEN 46497 48264 -3.70% 558946 633455 -11.80%
SKODA 45448 38152 19.10% 469884 458714 2.40%

With a clear lead over the market, the Volkswagen Golf retains the title of best-selling car in Europe, with a 65.6% advantage over the next best-selling model, the Ford Fiesta. That said, the top 10 models table continues to be dominated by the high volume selling B-segment models, with half of the top 10 belonging to the B-segment.

Out of the five, the Ford Fiesta ranked highest in second place with 25,807 units sold or registered in November, a 2.2% increase year-on-year. It was followed closely by the Volkswagen Polo in third and the Renault Clio in fourth.

Outside of the top 10, both the Renault Captur and Peugeot 2008 have made impressive progress since coming to market in 2013, selling 73,196 units and 50,832 units year-to-date respectively.

Gareth Hession, Vice President of Research at JATO Dynamics, commented: “With only one month left in 2013, sales remain strong, with the European new car market increasing monthly volumes for the third consecutive month. Skoda have capitalised on this, posting an increase of 19.1% for the month, driven by the successful introduction of the Rapid and Octavia.”

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There are several Skoda Rapids in the global range. Europe’s Rapid is a C-segment hatchback which slots into the range between the Fabia and Octavia. Skoda builds it alongside its twin, the SEAT Toledo, in Mladá Boleslav. It will also be made in Russia from 2014 in the same plant that makes the closely related VW Polo sedan. SKD assembly in Ukraine commenced in March 2013.  

Top 10 Models
Make & Model Nov_13 Nov_12 % Change Nov Nov YtD_13 Nov YtD_12 % Change YtD
VOLKSWAGEN GOLF 42740 35833 19.30% 433452 409131 5.90%
FORD FIESTA 25807 25252 2.20% 271912 289881 -6.20%
VOLKSWAGEN POLO 22436 21576 4.00% 245730 269458 -8.80%
RENAULT CLIO 22416 22192 1.00% 263943 225700 16.90%
SKODA OCTAVIA 17869 12269 45.60% 153619 166389 -7.70%
OPEL/VAUXHALL CORSA 16975 20046 -15.30% 222164 249804 -11.10%
PEUGEOT 208 16003 18553 -13.70% 223762 140704 59.00%
BMW 3 SERIES 15266 15834 -3.60% 186933 160141 16.70%
AUDI A3/S3/RS3 14979 10840 38.20% 155765 124378 25.20%
FORD FOCUS 14750 18752 -21.30% 208826 226680 -7.90%

See also: BELGIUM: EU car sales up for third consecutive month