Improving existing fuels rather than developing new ones will probably power the fleet vehicles of the future, delegates to the Fleet News Europe Conference 2004 were told.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Giving a view of fuels in 2020, Shell International’s European fleet manager, Ann Cormack, said cleaner diesel was likely to be the preferred option for companies, especially with those that frequently have vehicles operating in cities.


She said LPG and CNG would continue to be niche fuels and biofuel was also increasingly on the agenda but its CO2 impact depended on how it was produced.


She said: “The challenge for fleets is how to choose which fuels to use. There are three main concerns which we share with our customers: cost – fuel can be the majority of cost depending on vehicle portfolio; availability – the network and infrastructure need to be in place and sustainability, we don’t want to put our effort into something that will run out after 25 years.”


She said improvement to existing fuels was the preferred solution as the technology was available, it would meet government and EU environmental requirements, the existing infrastructure was sufficient and there would be a minimal cost increase.


Cormack said hydrogen has the potential to be the ultimate fuel – but significant technology and infrastructure hurdles have to be overcome. She added that, as a result, it would be some time before fuel cells became a reality.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact