The Malaysian car manufacturer Proton claims that it is to become the first to sell cars at any motor racing circuit in the UK.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

A sales facility for the Proton Satria GTi (with ‘Lotus ride and handling’) and other models is being created at Silverstone to support the Proton Racing Experience, which is expected to provide up to 30,000 drivers with race school tuition this year.

Operated by Octagon Motorsports, the Silverstone racing school will use a fleet of Satria GTi’s equipped with roll cages and safety equipment to give motorsport enthusiasts the experience of driving in the wheel tracks of today’s F1 stars.

The Proton Racing Experience was launched at the Autosport International Show at the NEC last week by Paul O’Brien, Group Retail Director of Octagon Motorsports (left), and Simon Park, General Manager of Customer Acquisition at Proton Cars (UK) Ltd.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact