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Subaru (UK) has chosen retail marketing specialist, Portfolio Europe to provide content managed websites for up to 100 dealers.

Subaru will use Portfolio’s online content management system to allow dealers to directly access, update and maintain pages on their websites at any given time.

The facility will also enable staff to upload content to individual sites, including new car details, national marketing offers and other relevant information.

Portfolio fended off competition from two other providers of content managed websites for the Subaru contract, which includes installation, training and ongoing support to the network.