Breaking today on UK television screens, Peugeot’s new style television commercial for the 206 hatchback is aimed at satellite and terrestrial TV audiences across the country.
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Instead of showing beautiful scenery and driving shots, as in previous 206 ads, the commercial focuses on an old Morris Oxford (actually an Oxford-based Hindustan Ambassador that is ‘re-designed’ and turned into a 206 look-alike by a young man who dreams of owning one and impressing the girls.
The feel-good factor at the end of the film reinforces the message that the 206 is the car to be seen in.
“We wanted to create an entertaining film to demonstrate the lengths people will go to, to be seen in a 206,” said Peugeot advertising director Dean Drew. “The tongue-in-cheek advert is one we hope will make the audience smile, and become widely talked about.”
The commercial has already achieved popularity with e-mail clips circulating around the web well before its UK screen debut.
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By GlobalDataThe commercial was shot in India and will be used across Europe. It will be screened first on ITV at 9.15pm tonight (Monday).
The 206, built at Ryton on the outskirts of Coventry, was first launched in the UK in 1998 and is Britain’s best-selling car when fleet sales are excluded.
