Paul Williams, the former UK boss of Kia, will be the new European head of Landwind, the emergent Chinese car brand, according to a report on Motor Trader.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Williams left Kia abruptly on the eve of the British International Motor Show in July.


Landwind Motor Corporation has a base in Brasschaat, Belgium, and formally announced its intention to launch into the European market at the 2005 Frankfurt Motor Show.


The brand is initially expected to have a two-model line-up in continental Europe, an SUV and MPV.


The SUV is a re-worked version of the ex-Opel Frontera model which spectacularly failed to win any stars in crash tests conducted by ADAC, the German automobile club, last year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The company has already recruited a number of dealers in the Netherlands and is looking for outlets in Germany, the report added.