As part of a global effort to make the Leaf electric car more affordable, Nissan is reducing the car’s price across Europe.
In the UK the car will be reduced in price by GBP2,500. In continental European markets, the price is being reduced by EUR3,000. The new prices are effective immediately, ahead of the mid-year arrival of an updated Leaf.
Nissan says that in addition to the reduction in the ex-works price, customers can also benefit from “further attractive local finance offers”.
In the UK, the GBP5,000 government grant means a customer can now buy a Leaf for GBP23,490 (or GBP239 per month).
“There is no doubt that Nissan Leaf is a revolution and existing customers are passionate in their belief that zero-emission mobility is not the future, but is here now,” said Paul Willcox, senior vice president, Nissan Europe.
“Nissan’s objective for Leaf has always been to bring zero-emission mobility within reach of the mass-market. Our price reduction underlines that commitment and with no price premium even more motorists will become believers.”
Production of the updated model for the European market is due to start at Nissan European plant in Sunderland, UK, in Spring 2013.
In a bid to give the electric car a jump start in North Anerica, Nissan has announced an 18% cut in the price in the US after beginning local assembly and improved the range compared with the 2013 model.
Nissan CEO Carlos Ghosn wants to increase sales by 20% and believes that a new base price of US$28,800 could result in transaction prices as low as $18,000 with federal and state incentives factored in.
The company can now afford to drop the price in North America following the start of production at Smyrna in Tennessee where the batteries and electric motors are also made.
Global sales of the Nissan Leaf rose 22% last year but that’s still about half of what it had targeted.