Adrian Roderick has been named the new general motorcycle manager of BMW Motorrad Great Britain following Pieter de Waal’s promotion to executive vice president of sales and marketing in Germany.
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Roderick, 46, joins was most recently BMW GB’s head of human resources.
He began with Ford Motor Company as a graduate trainee in sales and marketing before joining the BMW group in 1986. There, his roles included regional car sales manager before he moved to the human resources department where he was directly involved with the integration – and subsequent disintegration – of the Rover Group.
