Chevrolet UK is using a Jato Dynamics product normally used for motor industry systems to add functionality to its consumer website.
The website features a comparison tool showing the relative advantages of a given model and derivate over competing models. The system automatically provides a basket of competitors but users can specify their own choice of makes and models for comparison. Two competitors can be viewed at the same time.
The tool is based on Jato’s Carspecs product which is normally used by industry professionals.
“It’s very quick, simple and user-friendly”, said Chevrolet marketing director Rob Smettem. “It helps us improve the experience and make the visit worthwhile by providing the best possible information.”
Jato claims car companies are increasingly using its data and software expertise to add value to their consumer websites, reflecting the increasing use of the internet in the purchase process.
“Making the right choice of car is becoming increasingly complex for the consumer”, said Great Britain general manager Richard Bost.
“There are more and more derivatives, and these are becoming more highly specified and offered with more options. The research process can be dramatically simplified over the internet, and buyers can be reassured by being given the information they need from an independent source. Customers now routinely carry out their pre-purchase research over the internet, and increasing numbers are actually purchasing through this channel.”
Jato also supplies Audi, BMW, DaimlerChrysler, Ford, General Motors, Lexus, Nissan, Toyota and Volkswagen with web tools in one or more markets. The company also has partnerships with independent internet sources of new car information including MSN and Yahoo.