Record numbers of UK companies are seeking to develop export sales to the US, the world’s largest market for motorsport products and services, the Motorsport Industry Association (MIA) said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Over 20 UK companies joined a recent MIA trade mission supported by UK Trade and Investment to the NASCAR and IRL communities, making it the association’s largest ever such mission to the USA.


The party visited key buyers located in the heartland of NASCAR racing, Charlotte and Mooresville, North Carolina, and then went on to Indianapolis to meet with a number of leading IRL teams at the world’s biggest motorsport race, the Indy 500.


Despite the enthusiasm for the latest trade mission, the MIA says many UK businesses still have plenty of scope to make their presence felt on the other side of the Atlantic.


MIA CEO Chris Aylett said: “The buying power of the teams and organisers we met is truly enormous – this latest mission included visits to the NASCAR Nextel All-Star Challenge and IRL’s Indy 500, two events in one week which alone were attended by nearly 500,000 paying visitors.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“However, in commercial terms the UK is still barely scratching the surface. Ample business opportunities remain there for good products and services from Motorsport Valley companies. This is a dynamic, results-driven motorsport market which is ready and willing to work with UK suppliers, large and small,” he added.


In response to growing interest in transatlantic export opportunities, the MIA has organised trade missions to the Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas in November and the Performance Racing Industry show in December.