The British Motor Show, Birmingham, is pushing a reported £30m into the local economy. And the benefits from boosting the region’s international profile are intangible. Due to national and international profile, the show brings real benefits to the region, including millions of pounds in visitor and business spending.
The show is helping to sustain many businesses in a variety of sectors throughout the region.
Philip Jones, head of exhibitions at the SMMT said: “Once again, Birmingham and the NEC have demonstrated an ability to stage a major international event. Many of the senior executives of the motor industry have been fulsome in their praise for both the venue and the facilities in and around the city. “These not only stand comparison but often exceed those on offer at other leading international motor shows such as Frankfurt, Detroit or Geneva.”