Mazda Motor Europe expects to appoint more than 100 new dealers to its European network this year, the highest annual number since Mazda took over its European sales network, the company has said.
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In the first quarter of the year, 25 new dealers were appointed and Phil Waring, chief operating officer of Mazda Motor Europe, said he wanted to maintain that momentum.
“The new appointments will maintain the total network at around 2,100 but, more importantly, it will fill key gaps in the network and help boost sales by an extra 10,000 units as Mazda targets some 250,000 sales this year,” the company said.
Waring said that the new dealers will help Mazda grow its market share across Europe from 1.6% last year.
“We are more and more a franchise of choice for dealers across Europe, with some of the best retailers in the business,” said Waring. New products like the hot-selling Mazda2 and recently-launched Mazda3 are making the franchise even more attractive.
The company added that new financing arrangements with Santander in the UK are also making life easier for Mazda dealers. The switch to the Spanish banking giant is making financing stock very affordable and giving customers a great deal as well, it said.
