Land Rover is to create 275 new jobs at the company’s main manufacturing site at Solihull, West Midlands, UK.

The Tata Motors owned brand says that additional positions are required to support an increase in demand following the seventh consecutive month of improved sales.

March sales in the UK recorded the highest figures for any month in the company’s 62 year history.

Phil Popham, Land Rover managing director said: “These additional positions are excellent news for the manufacturing industry in the Midlands. It comes as a result of a phenomenal response received from customers and the media to the award winning 2010 model year range, giving Land Rover an incredible start to the year.”

More than 5,000 people work at the Solihull plant. Land Rover says the extra 275 agency positions are required to start immediately to boost the build rate in light of the increased demand for the new vehicle 2010 model year range.

In March 2010, Land Rover sales in the UK were up 67% on the same month last year selling over 11,300 vehicles. As well as the Defender model, the Solihull plant is responsible for manufacturing the company’s Discovery 4 which saw sales increase by 58% together with the Range Rover Sport and Range Rover models both also up by 70% and 36% respectively compared to the same period last year.