Rover, Ford’s UK-based off-road specialist, is celebrating record sales in the
UK with over 25,000 vehicles sold in the first six months of the year – 15% up
on the same period in 2000. The company reports that it is taking some 38% of
the 4 x 4 vehicle market. Land Rover’s leading model is its small RAV-4 fighter,
the Freelander. The latest versions of this compact off-roader have spearheaded
an increase in sales of 27%, with sales of 13,853 vehicles in the first half.

Sales of the Land Rover Discovery are up 3.5% at 5,840 units while Range Rover
sales are up 10% at 2,134 units. However, sales of the Land Rover Defender,
with its core market in the agricultural sector, were down 4% at 3,354. Defender
sales are now getting a boost with the release of the new ‘Tomb Raider’ limited

To view related research reports, please follow the links below:-

regional report: Western Europe

The world’s car manufacturers: A financial and operating review