No longer under Rover, there are many questions about BMW’s intentions for the relaunched classic. In a question and answer special, just-auto.com asks Wolfgang Vollath about his plans. In the full session at https://www.just-auto.com/features_detail.asp?art=344
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Despite BMW’s choice to launch the new Mini at the Paris Motor Show last month, the Mini will be made in Oxford, England. Talking to just-auto.com’s editorial team, Vollath told just-auto.com that BMW recognises the history of the Mini and its heritage in the UK and is sure it “will be a success in the UK due to the fact that Mini is British and just about everyone working on it is British as well.”
Vollath tells just-auto.com about the changes to the car, the marketing and advertising planned, who will buy it and where it is expected to be successful.
To read the full exclusive interview please see:
https://www.just-auto.com/features_detail.asp?art=344
just-auto.com is the premier online portal for automotive industry professionals worldwide. Targeted specifically at industry and business professionals the site provides a single point of reference for independent automotive industry information.
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