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February 22, 2011updated 08 Apr 2021 8:18am

UK: Jaguar Land Rover achieves strong sales in 2010

Jaguar Land Rover achieved a strong global sales performance for 2010 with retail sales up 19% collectively thanks to strong performances in the UK, United States and China. Sales were up for every quarter versus 2009 thanks to new model introductions and updates.

Jaguar Land Rover achieved a strong global sales performance for 2010 with retail sales up 19% collectively thanks to strong performances in the UK, United States and China. Sales were up for every quarter versus 2009 thanks to new model introductions and updates.

Land Rover delivered a very strong performance in the majority of its 102 markets with retail sales up 25% globally. The brand’s top five markets were the UK, United States, China, Italy and Russia which accounted for 66% of sales alone..

Jaguar’s sales for the year were only equal to that of 2009 with the launch of the XJ sedan and the cessation of the X-type taking the brand’s sales mix more upmarket. The top five markets were the UK, United States, Germany, China and Italy which combined equated to 74% of sales for the year. The XF continued to do well with sales globally up 8% and the new XJ has been well received internationally, particularly in the US which accounts for almost 40% of sales.

Global brand director Adrian Hallmark said: “The environment remains tough but I am cautiously optimistic for the coming year.”

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