Tata Motors’ Jaguar has beaten Toyota’s Lexus to the top spot in the UK JD Power and Associates/What Car? UK Vehicle Ownership Satisfaction Study (VOSS). Lexus dropped to joint second place with Skoda after topping the results for the past 11 years.
“This is a great accolade for everyone at Jaguar,” said What Car? editor in chief Chas Hallett. “This study shows that customers are really satisfied with their Jaguars, a hugely important feat for any car maker.”
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| Car Makers 2012 | |
| Top 10 | Bottom 10 |
| 1 – Jaguar | 27 – Chevrolet |
| 2 – Lexus | 26 – Vauxhall |
| 2 – Skoda | 25 – Fiat |
| 4 – Honda | 24 – Suzuki |
| 5 – Mercedes Benz | 23 – Renault |
| 6 – Toyota | 22 – Mitsubishi |
| 7- Audi | 20 – Hyundai |
| 8 – Volkswagen | 20 – Citroen |
| 9 – Volvo | 19 – Alfa Romeo |
| 10 – BMW | 17 – Peugeot |
| 10 – Nissan | 17 – Mazda |
Honda was fourth in the rankings drawn from the evaluations of almost 18,000 online interviews of UK car owners. Mercedes-Benz was fifth, while Toyota, Audi, Volkswagen, Volvo, BMW, Nissan and Land Rover were all placed above the industry average.
The study also revealed the ratings of 118 individual models, with the Kia Sportage posting the top score for customer satisfaction. The Vauxhall Vectra was at the opposite end of the scale, behind the Nissan Pixo.
The winners in each category were: Toyota iQ was the best city car, Honda Jazz best supermini, Skoda Octavia best small family car, Toyota Prius best family car, Lexus IS best compact executive, Jaguar XF best executive car, VW Scirocco best sports and cabrio car, Mercedes B-Class best MPV, Kia Sportage best compact SUV, Lexus RX best large SUV.
| Overall Vehicle Scores 2012 | |
| Top 10 | Bottom 10 |
| 1 – Kia Sportage | 118 – Vauxhall Vectra |
| 2- Jaguar XF | 117 – Nissan Pixo |
| 3 – Toyota Prius | 116 – Chevrolet Matiz |
| 4 – Skoda Superb | 115 – Suzuki Alto |
| 5 – Mercedes Benz E-Class | 114 – Ford Ka |
| 6 – Toyota IQ | 113 – Renault Clio |
| 7 – Honda Jazz | 112 – Fiat Grande Punto/Punto Evo |
| 8 – Volkswagen Passat CC | 111 – Mitsubishi Colt |
| 9 – Lexus IS | 110 – Ford Galaxy |
| 9 – Toyota Avensis | 109 – Peugeot 107 |
The study measureed customer satisfaction with the vehicle and dealer service, based on evaluation of 66 attributes grouped in four key measures. In order of importance, they were: vehicle appeal (31%), which includes performance, design, comfort and features; vehicle quality and reliability (22%); ownership costs (25%), which includes fuel consumption, insurance and costs of service/repair; and dealer service satisfaction (22%).
Owners were polled after an average of two years of ownership.
