Honda (UK) managing director Ken Keir has been promoted to senior vice president of Honda Motor Europe Ltd and member of the executive board of Honda Motor Europe.
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Keir will share the responsibility for Honda’s overall European operations and achievement, HME said in a statement.
“Europe is Honda’s toughest challenge, but we believe it offers us a genuine opportunity for growth, building on the success of our global operations,” said Keir who remain in charge of Honda (UK).
