Sales of Honda’s Integrated Motor Assist petrol electric hybrid cars have passed the 50,000 mark in under five years. Newly released data from R.L. Polk reveals that in the USA the Civic Hybrid alone accounted for half of all hybrid sales during 2003, with sales increased by 26 per cent versus the previous year.
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Honda says that in Britain, the same car (badged Civic IMA) took over 80% of the UK hybrid market – also accounting for nearly three quarters of all European Civic IMA sales.
Sales of Honda IMA models began in 1999, with the Insight taking just 252 sales, mainly in Japan, in that year. From this small beginning, sales have progressed to other markets and the numbers have risen progressively (as the table below shows).
Honda says that it is committed to making hybrid cars mainstream and the company will this year introduce an IMA version of its best-selling Accord into America.
“We are pleased to see more and more customers embracing IMA technology as a means of improving fuel economy, reducing emissions and helping the environment,” said Honda (UK)’s General manager, David Strangeway.
Honda IMA sales
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By GlobalData
| 1999 | 2000 | 2001 | 2002 | 2003 |
Insight | | | | | |
Japan | 235 | 1397 | 229 | 121 | 67 |
US/Canada | 17 | 3943 | 4836 | 2292 | 1188 |
Europe | | 208 | 106 | 51 | 4 |
| | | | | |
Civic IMA | | | | | |
Japan | | | 228 | 2248 | 770 |
US/Canada | | | | 13,919 | 22,242 |
Europe | | | | | 983 |
Asia | | | | | 10 |
| | | | | |
Total | 252 | 5548 | 5399 | 18,631 | 25,264 |
