Sales of Honda’s Integrated Motor Assist petrol electric hybrid cars have passed the 50,000 mark in under five years. Newly released data from R.L. Polk reveals that in the USA the Civic Hybrid alone accounted for half of all hybrid sales during 2003, with sales increased by 26 per cent versus the previous year.


Honda says that in Britain, the same car (badged Civic IMA) took over 80% of the UK hybrid market – also accounting for nearly three quarters of all European Civic IMA sales.


Sales of Honda IMA models began in 1999, with the Insight taking just 252 sales, mainly in Japan, in that year. From this small beginning, sales have progressed to other markets and the numbers have risen progressively (as the table below shows).
 
Honda says that it is committed to making hybrid cars mainstream and the company will this year introduce an IMA version of its best-selling Accord into America.
 
“We are pleased to see more and more customers embracing IMA technology as a means of improving fuel economy, reducing emissions and helping the environment,” said Honda (UK)’s General manager, David Strangeway.


 


Honda IMA sales
































































































 


1999


2000


2001


2002


2003


Insight


 


 


 


 


 


Japan


235


1397


229


121


67


US/Canada


17


3943


4836


2292


1188


Europe


 


208


106


51


4


 


 


 


 


 


 


Civic IMA


 


 


 


 


 


Japan


 


 


228


2248


770


US/Canada


 


 


 


13,919


22,242


Europe


 


 


 


 


983


Asia


 


 


 


 


10


 


 


 


 


 


 


Total


252


5548


5399


18,631


25,264