Accusations that Chrysler’s next generation Grand Voyager won’t be the prettiest new car to ever cross the Atlantic don’t bother Peter Lambert.

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The company’s UK managing director described the full-sized MPV/minivan as “more about function than form” and that it would always appeal to buyers.


“Grand Voyager has a unique place in the market. It’s the biggest seven-seat MPV available and there’s nothing to touch it for families who need to carry that many people and luggage,” he said.


The vehicle made its public debut at January’s Detroit motor show and will reach British dealers in the first quarter of 2008.


“I don’t doubt it will be very successful for us,” added Lambert. “We sold the best part of 4,000 last year and I suspect that in the first full year of the new car we won’t be a million miles away from that. The key thing is that the dealers have seen it and are happy with it. If you don’t have them on side you’re really going to struggle, but that’s not the case with the Grand Voyager.”

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Current versions for the UK and Europe are built by Magna Steyr in Austria and differ only in detail from US versions. They are badged Chrysler (Dodge is used in North America) and have a diesel engine option and a greater emphasis on the manual transmissions more popular over here.


Part of the next generations model’s appeal will be its clever interior, including the fold-flat ‘Stow n’ Go’ system that’s carried over from the current car. A new addition will be ‘Swivel n’ Go’ which allows the second and third row chairs to face each other.


Lambert acknowledged that Chrysler Group’s interior quality hadn’t been as good as it could be in the past. But he was confident that by the time the new Grand Voyager arrives the issues will be sorted.


“There’s room for improvement. [Chrysler CEO] Tom LaSorda has given interior quality top priority and the new Sebring is a good example of how that’s working. It has as good a fit and finish as any car in the sector so, yes, the quality of our cabins is going to improve.”