Ford is finally expanding its Focus line-up with the introduction of a mid-sized people carrier (or compact MPV), the Ford Focus C-MAX, which makes its debut at the 2003 Geneva Motor Show. Surprises are few to anyone familiar with the Focus C-MAX Concept that was shown at the Paris Motor Show last September.
Go deeper with GlobalData
The model marks Ford out as one of the last entrants to a segment of the European market pioneered by Renault with its Magane-based scenic in 1996. Most volume makers in Europe now have a compact MPV in their line-up. It goes on sale across Europe later this year.
“The reaction to the Paris concept car convinced us that the C-MAX name summed up very neatly what this car is all about”, said Joerg Pfisterer, Ford of Europe’s Brand Manager for Medium Cars. ” First, it builds on all of the established strengths of the Ford Focus. Second, while ‘C’ indicates the market segment it competes in, it also points to its key attributes – Comfort, Confidence and Control. Third, ‘MAX’ is symbolic of what we aim to deliver in each case:
Maximum Comfort: well-shaped seats with good side support, ample legroom, and great ergonomics.
Maximum Confidence: dynamic and contemporary style, strong Ford identity, intelligent versatility, long list of interior features, Intelligent Protection System.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
Maximum Control: predictable and stable, superior handling, steering and braking, good visibility”.
Some observers may, however, wryly comment that the Focus C-MAX doesn’t exactly max out on seating capacity. Industry insiders say that Ford nixed advanced plans for a compact MPV years ago when it learned that arch-rival GM had managed to fit seven seats in its Astra-based Zafira. Now, it has resorted to five seats anyway.
