BMW Group’s Rolls-Royce factory at Goodwood in southern England is to expand following what the automaker described as “significant growth in worldwide sales over the last 18 months and a greater demand from customers for highly personalised models”.
The expansion includes 2500 sq m assembly hall expansion, completing the final phase of development from original site plans for the production area. A new extension will also increase the paint section by more than 640 sq m. Total spend will be about GBP10m.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
This year, Rolls-Royce has seen a significant increase in demand for personalised bespoke (customised) models and the company recently announced a doubling of staff devoted to this.
