BMW Group’s Rolls-Royce factory at Goodwood in southern England is to expand following what the automaker described as “significant growth in worldwide sales over the last 18 months and a greater demand from customers for highly personalised models”.

The expansion includes 2500 sq m assembly hall expansion, completing the final phase of development from original site plans for the production area. A new extension will also increase the paint section by more than 640 sq m. Total spend will be about GBP10m.

This year, Rolls-Royce has seen a significant increase in demand for personalised bespoke (customised) models and the company recently announced a doubling of staff devoted to this.