The appeal of diesel engines has yet to really infiltrate the supermini (Europe B-segment) sector, but Mazda UK believes that will happen if more cities here adopt congestion charging.


Marketing director Mark Cameron said initially only around 10% of buyers of the redesigned, now Japanese-built supermini (known as the Demio in Japan) will choose the 1.4-litre diesel option, on sale from December.


But he warned: “We know that lots of cities are looking at rolling out a similar congestion charging scheme as London. If they choose the same model as the one London is proposing – where cars with CO2 emissions of less than 120g/km will be exempt – we expect there will be a growth in demand for the diesel. We have the flexibility in the system to be able to deal with that upturn in demand should it come.”


Cameron also addressed the issue of an MPS version of the 2, a model that never happened with the outgoing car. “It’s a question that everyone is asking, but at the moment there’s no news. We think there’s a market in the UK for that car, but nothing has been confirmed in terms of production,” he said.


The only additional variant in the pipeline is a three-door model, which will go on sale next spring.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The Mazda 2 is the first car to be built on Ford’s new global small car platform, which will also form the basis of the next generation Fiesta.


That car has recently been spotted, disguised, in both three- and five-door forms on test in Germany.