Right-hand drive markets such as Britain are used to waiting several months for new German cars after left-hand drive production begins. Not so with the new versions of Audi’s TT Coupe with 3.2-litre V6 and twin clutch direct shift gearbox.

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In what Audi UK described as “an extremely rare break with normal production protocol”, Audi AG in Germany has decided to build right-hand-drive versions of the new model first in recognition of strong demand for the model in Britain. Local drivers will get their new cars around a month before the Europeans.

UK dealers begin taking orders on Saturday July 19 for the TT 3.2 quattro coupe which will cost from £29,155. Coupe deliveries will begin in August and the convertible follows later.

The 3.2 quattro has a new compact 3.2-litre V6 petrol engine developing 250PS and an impressive 320Nm of torque which is channelled to the quattro permanent four-wheel-drive system with virtually no interruption thanks to the new motor racing-derived Direct Shift Gearbox (DSG).

DSG is claimed to offer all the advantages of a sporting close ratio manual gearbox and a slick shifting automatic, with none of the negative aspects of either. Featuring twin automated clutches, it permits exceptionally rapid, 0.02 second manual gear changes via the gear lever or steering wheel paddles, yet it can also behave like a more traditional automatic shift for more relaxed urban driving.

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The TT Coupé 3.2 quattro accelerates from rest to 62mph (100km/h) in a claimed 6.4 seconds and is electronically pegged back to a top speed of 155mph. The fact that the DSG transmission is the first to offer the option of automatic shifting unhindered by a power-sapping torque converter means it is also highly efficient in terms of fuel economy and equally important CO2 output. With up to 28.8mpg possible on the European combined cycle, and comparatively low emissions of 235g/km, the new TT is claimed to be both the most economical sports coupé of its kind in the segment and, helped by its competitive price, the least taxing for business users (31% bracket) under the UK’s CO2 emissions-related company car tax system.

The V6 TT has exclusive 18-inch 7-spoke alloy wheels and a subtly integrated aerodynamic styling package. It also has sports suspension with spring and damper settings tailored specifically to suit the new engine, and a 17-inch disc dual-piston brake system adapted from Audi’s RS 4 super Avant.