BMW Great Britain is looking to recruit 750 new young sales executives for its dealer network over the next three years.

The new jobs represent a 10% growth in the number of people employed in UK dealerships.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The recruitment drive, aimed at 18-24 years olds, offers a new comprehensive two-year in-house training and development programme.

BMW Great Britain managing director Jim O’Donnell said: “BMW will be introducing an unprecedented number of new cars in the next five years and our UK dealer network needs to increase its sales force to meet this challenge. There are not enough experienced sales people in the UK with the right skill sets and we have decided to grow our own talent. Put simply, we want to recruit, develop and retain the most highly skilled sales executives in the UK motor industry.”

The programme, the first automotive in-house training initiative for sales personnel in this format accredited by the Institute of Sales and Marketing Management, provides the foundation for a career in automotive sales. Other dealer in-house training programmes for young people, covering service, bodyshop and parts and run by BMW’s Centre for Development, have already seen the retention rate for dealer personnel rise to 90%, double the rate normally found within other dealer networks within the UK.

Candidates can either be put forward for the programme by a dealer or alternatively apply direct to BMW who will place them with a dealer. The dealer will employ each successful applicant during his or her two-year training programme.

BMW is looking to attract high calibre young people with a mature outlook and a minimum of mathematics and English at GCSE level plus three other subjects at Grade C or above. Equivalent vocational qualifications will also be considered. Good communication skills and a clean driving licence are also required. Undergraduates and graduates interested in a career in sales are also welcome to apply.

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact