The separation of Bentley and Rolls-Royce has gone one step further with the Bentley Motors announcement of a new parts and service programme called ‘Crewe Genuine Parts#; for Crewe-built cars through 140 dealers world-wide.
A new logo is based on the winged-B Bentley trademark and signals the phase-out of Rolls-Royce by the VW-owned firm. BMW takes over building and marketing Rolls-Royces in January but Bentley will continue to support models built at Crewe before then.
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Bentley aftersales marketing manager Julian Jenkins said: “This initiative is an important step in supporting our Rolls-Royce customers and our dealer network in the future. ‘Crewe Genuine Parts#; will continue to be made to the same standards and specification as the original Rolls-Royce components, and will be available through our Bentley authorised dealer network.”
