The separation of Bentley and Rolls-Royce has gone one step further with the Bentley Motors announcement of a new parts and service programme called ‘Crewe Genuine Parts#; for Crewe-built cars through 140 dealers world-wide.

A new logo is based on the winged-B Bentley trademark and signals the phase-out of Rolls-Royce by the VW-owned firm. BMW takes over building and marketing Rolls-Royces in January but Bentley will continue to support models built at Crewe before then.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Bentley aftersales marketing manager Julian Jenkins said: “This initiative is an important step in supporting our Rolls-Royce customers and our dealer network in the future. ‘Crewe Genuine Parts#; will continue to be made to the same standards and specification as the original Rolls-Royce components, and will be available through our Bentley authorised dealer network.”

Just Auto Excellence Awards - Nominations Closed

Nominations are now closed for the Just Auto Technology Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Continental has secured the Window Displays Innovation Award in the 2025 Just Auto Excellence Awards for its Window Projection solution, transforming side windows into dynamic, data-rich canvases. Discover how this compact projection technology and intelligent software are reshaping in-car UX and opening fresh revenue streams for OEMs and mobility providers.

Discover the Impact