Bentley Motors is entering the Korean market with Charmzone recently appointed as the company’s official representative.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Bentley said that increasing global awareness of the brand makes expansion into Korea the logical next step as it continues to establish its presence in the Asia Pacific region.


A new national sales company, Bentley Motors Korea, has been established to oversee and manage all strategic activities and support the dealer partner – Charmzone – to maximise the market opportunity.


Bentley Motors Korea will report to the company’s regional head office based in Singapore, which is responsible for 14 dealers in seven countries across South East Asia and Australasia.


“Korea represents an exciting opportunity and we are delighted to be in a position to offer our unique cars to this rapidly developing luxury market through an established and proactive business partner”, said Bentley Motors’ regional director Julian Jenkins.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Charmzone, operating as Bentley Seoul, will jointly develop the required infrastructure and new dealership facility to support sales and service in the country. It plans to locate Bentley Seoul in Cheongdam-dong, Gangnam-gu and will offer dedicated sales and service facilities from the fourth quarter of 2006 as well as aftersales catering for new and existing Bentley owners.


“The imported automobile market in Korea has proved its potential following continuous growth over the past few years and we are looking forward to preparing for Bentley’s market entry,” said Bentley Seoul president Kim Han-zun.