Audi UK has appointed “brand expert” Dominic Chambers to head marketing.

He has 22 years experience in marketing, most recently in the technology sector with companies such as Vodafone and LG electronics.

For the past seven months, Audi marketing has been managed on an interim basis by Philip Olden, who took over from Peter Duffy.

Jeremy Hicks, director of Audi, said: “We have taken great care in making this crucial appointment that will take us into the next key phase of our development as a brand and an organisation. I am really delighted to have secured Dominic for this role and I am confident that the particular experience he brings will have a tremendous impact on our performance both at a communications level and also in strategic terms”.