Toyota Kirloskar Motor (TKM) has announced that the company sold a total of just 1,639 units in the month of May 2020 as operations restarted and dealerships reopened across much of India.
The company had sold a total of 12,138 units in the domestic market in the corresponding month last year, as well as exported 928 units of the Etios.
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Having announced resumption of production in its plant in Bidadi since 26th May, TKM says it has been catering to the pending orders that the company had received, ever since the nationwide lockdown was announced. The month of May also witnessed gradual restart of Toyota dealerships in certain parts of the country. By mid-May, almost 60% of Toyota dealerships in India were operational.
Commenting on the monthly sales, Mr. Naveen Soni, Sr. Vice President, Sales & Service, TKM said, “We are thankful to the government as well as to our supplier and dealer partners who have enabled us resume production last month. We are conscious of the dealer business conditions in various parts of the country and we have been prioritizing production at our end as per dealer requirements, both in terms of quantity as well as the grades that they require. The market has been slow and with demand being less, we have been able to wholesale only 20% of what we would have clocked under a normal situation. However, retail sales (sale from dealer to customer) have been much higher when compared to wholesales (TKM sales to dealers), thereby helping us reduce the month closing inventory levels at dealerships. We have also seen a significant surge in customer orders and enquiries online, through digital platforms.
“We are very thankful to our customers as well who trust us and our products as well as have been patient with us. We have now resumed operations in more than 300 Toyota outlets across the country, with ongoing sales operations in close to 220 outlets and service operations in more than 230 outlets. From sales and service point of view, business is ramping up and we are exceeding 50% of our normal capacity from the open outlets.
“We would like to ensure our customers that with the resumption of production at our plant, our first aim is to cater to the immediate needs of our customers in areas where deliveries are possible. We have been receiving online orders as well and have started to address them, while placing the highest priority to the safety and well-being of all stakeholders and by adopting the ‘Safety and Health First’ approach at all times.”
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