Toyota Motor Corporation reported a fall of just 0.2% in global sales to 857,982 units in July 2024, a significant improvement on previous months following extensive production stoppages at its Daihatsu Motor subsidiary in the first half of the year.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In the first seven months of 2024 the group’s global sales, including those of Daihatsu Motor and Hino Motors, fell by 4.0% to 6,087,359 units – including a 27% drop in Japan 1,009,707 units while overseas sales increased by 2.6% to 5,077,652 units.

Toyota and Lexus’ global sales fell by 0.8% to 5,750,240 units year-to-date, including a 19% drop in Japan to 822,649 units while overseas sales increased by 3.1% to 4,927,591 units – driven mainly by strong demand in North America and Europe. Toyota restarted production of the Prius in Japan in June after output was suspended in April due to a recall.

Daihatsu’s global sales plunged by 42% to 266,965 units year-to-date, after it was forced to shut down production at a number of plants in Japan for prolonged periods in the first half of the year following the safety test rigging scandal that hit the headlines last December. Sales in Japan were down by 53% at 163,182 units while overseas sales fell by over 12% to 103,783 units.

Hino’s seven-month sales fell by 10% at 70,154 units, reflecting a 16% drop in overseas sales to 46,278 units while domestic sales increased by over 4% to 23,876 units.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Auto Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Auto Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving automotive industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now