The reintroduction of Datsun next year is being masterminded by a man who started his career with Nissan when the company’s Sunderland factory in north east England opened 25 years ago.
Trevor Mann started as a line leader. In January he takes over the new role of Nissan’s chief operating officer.
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“I will be the head of the Datsun business unit,” he said. “We are currently at the introduction stage. We unveiled our first car, the Go, in India in June-July and the Go+ in Indonesia in September-October. We will start production in India in early 2014.”
Datsun will initially be introduced in India, Russia, Indonesia and South Africa.
“These are cars suitable for specific markets but I wouldn’t be surprised if we got requests from other markets later.”
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Mann described his new role within Nissan as “the glue between the regions” now six instead of three to ensure greater local focus within a global company.
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By GlobalDataAs part of his new job he will be responsible for helping Nissan to hit its Power 88 targets – 8% profitability on its operations and 8% market share world wide.
