Ferrari announced at the Tokyo motor show that it has established an Asia-Pacific sales unit specifically to target its fastest growing region.
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Spokesman Amedeo Felisa said that sales in the region are expected to dramatically increase in the next decade and it will become more and more important in meeting Ferrari’s strategic goals.
In 2004 Ferrari sold 660 cars – 13% of global sales – in the region which covers, China, Australia, New Zealand, Japan, Hong Kong, Korea, Singapore, Malaysia, Indonesia, Thailand, The Philippines, Taiwan and Brunei.
Ferrari sold 42 cars in China last year and that figure has almost tripled so far in 2005.
In the first two weeks of October alone, Ferrari has opened new dealerships in Sydney, Hong Kong, Seoul and Tokyo, and in the Chinese cities of Guangzhou, Chengdu, Xiamen and Beijing.
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By GlobalDataA new distributor for Australia and New Zealand has just begun operations, too.
The new Ferrari sales unit will be managed by Mario Micheli who, as Ferrari sales and marketing director, led Ferrari into China.
Mirko Bordiga will manage the Chinese market and the Ferrari office in Shanghai will be expanded to facilitate its new regional responsibilities.
